9. Mobile Optimized
In the growing age of mobile technology and living life 'on-the-go', being fully mobile optimized is an absolute must, both for your users, and for the search engines. There has been a lot of hype over the years about mobile compatibility. However, it's important to ensure your website is "mobile optimized", not only mobile compatible.
Mobile Compatible means that a website is 'viewable' on mobile. Most, if not all, websites built today are viewable on mobile in some form. Mobile Optimized means that a website has been specifically built for mobile efficiency, with images and media optimized for quick loading, content succinct for maximum effectiveness and user experience, and mobile-only functionality such as tap-to-call, tap-to-email and map functionality.
To ensure your website is fully mobile optimized, it's important to build your website with this in mind, or use a website builder that already provides these mobile optimized features.